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Package Design Now!, by KOZAK GISELA
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The proof is in the package...
No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package.
- Published on: 2012
- Format: Import
- Original language: Italian, Spanish, Portuguese
- Dimensions: 1.40" h x 8.00" w x 10.00" l,
- Binding: Paperback
- 512 pages
About the Author
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN’s digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN’s 1000 Favorite Websites..
Most helpful customer reviews
1 of 1 people found the following review helpful.
Package Design NOW! Rocks.
By Michael J
An excellent primer with lovely photographs. The case studies at the beginning are informative and interesting. This is a gorgeously crafted book with tons of examples; before and after examples are fun too.
I highly recommend this excellent book.
1 of 1 people found the following review helpful.
Package Design Now
By Carlos Pratdesaba
Up to date, very well illustrated examples of contemporary packaging and package design. Well worth the money if you are in the branding, merchandising and package design areas of marketing and graphic design.
0 of 0 people found the following review helpful.
A great catalogue of variety and materials.
By XeRyC
If you are into package design, YOU NEED THIS BOOK, it has an amazing collection o products in which the package is no only for protect but also a great visual presentation of the product. It doesnt give you any guidelines on how to create a package or the trends to follow, but it shows how package is designed and made according to the product and market which they are directed.
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